Honda has once again earned the Kelley Blue Book (KBB) title of America’s Best Overall Brand as part of the KBB.com 2019 Brand Image Awards.* This marks the second consecutive year that Honda has received the honor.
The KBB editors recognized the brand’s reputation for providing quality vehicles, stating “The breadth of its lineup with impressive vehicles ranging from the efficient and affordable Fit up through its Pilot 3-row SUV is evidence that Honda is committed to having a vehicle that’s suited for both first-time buyers and loyal owners looking for that next Honda to fit their current needs.”
The Brand Image Awards are determined based on Kelley Blue Book’s Brand Watch study, which looks at the opinions of more than 12,000 in-market new-vehicle shoppers each year, deciding which brand attributes new-vehicle buyers look for in their research.
Along with the title of Best Overall Brand, Honda was named the KBB Best Value Brand for the fifth year in a row, once again noting the brand’s quality vehicles. KBB also emphasized Honda’s reputation for both durability and reliability, helping its cars hold their resale value better than many competitors. The organization also noted that Honda “boasts the ability to deliver class-above amenities in the Civic, Accord, CR-V, and Pilot.”
Those aren’t the only two awards KBB gave Honda. The brand was also named the Most Refined Brand due to the materials used in its cars’ interiors and the way these materials “come together in a cohesive manner, from the solid sound of a door closing to the tight seams in the way the interior fits together.” It also noted how the brand “continues to hone its refinement efforts,” helping it feel like you’re in a vehicle that is a class higher. Honda had eight cars in KBB’s list of top 15 most refined vehicles.
If you’re interested in sampling the award-winning brand’s lineup, swing by Bill Page Honda and take one for a test drive.
*2019 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.